JON
INDEPENDENT BUILDER

FINANCE / RESOURCE ALLOCATION

Jon O.
Nayi

Building URAF — a framework for thinking about finance as the intelligent allocation of scarce resources across products, businesses and institutions.

Universal Resource
Allocation Framework

Finance is more than money. It is the discipline of deciding where scarce resources should go — and continuously learning whether those decisions produced better outcomes.

01ObserveUnderstand the system.
02MeasureMap resources and demand.
03AllocatePrioritize high-value outcomes.
04LearnMonitor, adapt, repeat.

From resources
to real products.

I study how finance, product design, technology, distribution, communication and human experience can work together around real problems.

FinanceProductAIFood systemsTechnologyDistributionEducationInstitutions
“Sophisticated systems underneath.
Familiar human experience on top.

The work is increasingly focused on the connection between advanced systems and the ordinary experiences people already understand, trust and want to use.

Find me
where I build.